Since the new US administration took office, it has once again wielded the "tariff stick", for example, the United States recently unilaterally announced an additional 10% tariff on all goods from China. The Vietnamese government recently announced that from February 18, 2025, it will cease the policy of exempting small value goods imported through express delivery from value-added tax.
On a global scale, trade protectionism continues to rise, and the cross-border e-commerce industry has to face the challenge of continuously increasing tariff costs.
How should companies respond?
Cost reduction and price increase have become two paths that many companies can choose from.
Production costs can be achieved by increasing productivity, but space is certainly limited. Detour to third countries and export production capacity is a way to reduce tariff costs, but there is still a risk of targeted tax increases.
The most favorable situation, of course, is to increase the terminal retail price. The ability to raise prices and how much can be raised depends on whether the company's products are differentiated and competitive, and on consumer recognition. These are all manifestations of brand value.
The significance of studying Chinese cross-border e-commerce brands and promoting their overseas expansion lies in this.
As is well known, price is always one of the most powerful competitive weapons, and the ability to achieve the lowest cost under the same quality is also an important advantage in China's industrial chain that needs to be maintained. At the same time, it cannot be denied that price wars can easily lead to vicious "internal competition", and even kill eight hundred enemies at the cost of one thousand, posing great harm to the healthy development of the industry.
Objectively speaking, most companies have a brand dream, but the obstacles are long and even daunting. However, there will always be people who choose the difficult but correct path and grow into role models. Who are they?
The latest issue of the "Top 100 Cross border E-commerce Brands with Influence in China (Q4 2024)" has been released. Let's take a look at which cross-border e-commerce brands have made it to the TOP100 in terms of influence in the new season.